Rockets fans – it’s time for Global Hamburger Domination!
Last month, we announced the addition of an International Division to our company – a decision that will help us expand our global presence at a much more efficient rate. This is VERY exciting news for our international fans (and our USA neighbors traveling abroad)!
Why? Because we already have 180 new locations planned to open over the next 5-7 years in addition to the 68 already in existence. That’s almost tripling our presence!
Our CEO, John Fuller, explains why we created this new division in more detail: “Johnny Rockets’ continued growth outside of the U.S. is a very significant part of our business and, not surprisingly, those international partners need an increasing amount of Corporate support and brand leadership.”
Steve Devine, previously our Executive VP of Franchising, is our first President of this division and we can’t think of a better representative of our brand to continue introducing people from all corners of the world to Johnny Rockets. Steve (@BRGRGUY on Twitter) has already made SIX international trips around the world in 2012 – that’s 55 days of traveling – so he has a great feel on where we should be headed next!
Steve believes that Johnny Rockets will see continued success in international markets, as “there is a tremendous demand for our brand overseas, so we are working hard to expand.”
Where are we headed next is the big question, and Steve offered us this: we currently have plans to develop in Russia, Brazil, Indonesia, Nigeria, Pakistan, Columbia, India, Morocco, and Tunisia.
We are also focusing efforts on Malaysia, Vietnam, Thailand, Taiwan, Hong Kong, Cambodia, Bangladesh, Argentina, Bolivia, Venezuela, Honduras and Costa Rica and we should note – we are still looking for Franchise Partners in these countries.
If you’re in one of these countries and know someone who would be the perfect Johnny Rockets Franchise Partner, by all means, let us know! We have a lot of franchising information on our website, so check it out!
We’re looking for location ideas and your thoughts on our new International Division, so feel free to leave us some blog comments or retweet the tweet below and Let the Good Times Roll!
Johnny Rockets (Officially) Goes International! bit.ly/OOt9Jj—
Johnny Rockets (@johnny_rockets) August 03, 2012